Selling Knoxville on the summer trade show circuit

📅August 22nd, 2013, 13:38

One of my favorite parts of working at the Knoxville Convention Center is getting to show off our facility and region to meeting planners and associations across the country. Over the summer, our sales staff has been busy around the country representing Knoxville at several trade shows.

This week, the Knoxville Convention Center sales team is heading to Milwaukee to represent Knoxville at the Connect Marketplace, an appointment-based trade show targeting association professionals planning sports events.

KCC Director of Sales Rebecca Williams and Visit Knoxville Director of Sales Jennifer Morris went in "shining" fashion to sell Knoxville at Connect Marketplace using these great postcards.

KCC Director of Sales Rebecca Williams and Visit Knoxville Director of Sales Jennifer Morris went in “shining” fashion to sell Knoxville at Connect Marketplace using these great postcards.

We love Connect Marketplace’s innovative approach. We have 54 appointments throughout the day. We will have 44 minutes of one-on-one time with each meeting planner to demonstrate why Knoxville is the right choice for their next meeting. It’s like a speed dating event for meeting planners, and we are up to the challenge!

Knoxville has great experience specializing in sports-related conventions and events in the past, including the National Horseshoe Pitchers Association of America World Championship, the Ozone AAU Gymnastics Invitation previously known as FlipFest, the Junior Olympics National Gymnastics Championship, and many more, so we’re excited to show attendees what Knoxville has done and can do.

In early August, the Knoxville Convention Center also attended the American Society of Association Executives (ASAE) Annual Meeting and Expo in Atlanta, where our sales team met with association representatives from across the county. We received great feedback from those we met at the event, and we’re excited to further build those relationships. ASAE is the largest and only international organization serving the association community with more than 21,000 association executive members representing 10,000 organizations.

For several years, Knoxville has developed a reputation as a great place to hold scientific conferences thanks to proactive marketing at events like the Council of Engineering and Scientific Society Executives (CESSE) annual meeting. We have hosted conventions on everything from anthropology and entomology to linear accelerators, math and energy technology.

At the CESSE annual meeting in Rhode Island in July, we partnered with our parent company to capitalize on the great reputation SMG has in the scientific associations industry. We also hosted a fun, after-hours event for attendees of the convention entitled “Mussels and Moonshine.” We brought in authentic Tennessee Ole Smoky Moonshine and partnered with a local seafood restaurant to provide fresh mussels. Both our sales team and guests had a great time, and we were able to showcase the great Southern hospitality available in Knoxville.

This summer, we traveled across the country building Knoxville’s national reputation with meeting professionals, and we’ll continue to develop those important relationships. Knoxville has great amenities and activities for convention attendees, and it’s our job to spread the word!