📅March 27th, 2014, 19:40

More than 200 journalists, writers, photographers and communicators specializing in outdoor sports and activities will meet at the Knoxville Convention Center for the 9th annual Professional Outdoor Media Association (POMA) Business Conference from March 19-22. Attendees of the POMA conference reach millions of outdoor consumers on a daily basis through newspapers, magazines, television, blogs and other media outlets.

Hunting and fishing industry communicators and professionals will meet to enhance business skills, develop editorial content and field test new hunting, fishing and shooting sports products.

“When Knoxville made its presentation to entice POMA to come to Tennessee, it was obvious to us that this was the perfect location,” said Executive Director and CEO Laurie Lee Dovey. “Not only is Knoxville surrounded by the outdoors, but the folks at the Convention Center and hotel obviously very much wanted us to come here and write about Knoxville and the surrounding area.”

POMA is an international professional organization serving outdoor industry media and communications professionals. The approximately 450 members include editors, videographers, producers, photographers, bloggers, magazine writers and newspaper reporters specializing in outdoor media and corporate members who produce outdoor products. The association also welcomes organizations dedicated to wildlife preservation.

On Thursday, March 20, the POMA Product Showcase takes place, with more than 40 top outdoor sporting suppliers displaying the latest, most cutting-edge products. The booths are set up for journalists attending the conference to interact and test the new products on the showroom floor.

On Friday, March 21, conference attendees are invited to go to Holston River Park for a half-day of interactive outdoor product testing and skills challenges in the afternoon. On Saturday morning, March 22, journalists will take a trip to the John Sevier Hunter Education Center to test new firearm, ammunition, archery products and vehicles.

During the conference, Knoxville and the state of Tennessee will have the opportunity to help POMA journalists produce story material that is expected to generate more than $1.5 million in ad equivalent editorial content. Before, during and after the conference, regional and national journalists will have the opportunity to experience East Tennessee, and its great outdoor attractions may appear in editorial content.

“For a lot of our visiting journalists, this is a great first taste of East Tennessee,” Dovey said. “Many of our attendees come a day or two early and many stay a day or two later to enjoy extra activities like fishing, shooting or camping excursions. The real benefit of POMA to this area will be seen in the relationships built with outdoor media that will last for years to come.”

Corporate sponsors of the event include the National Rifle Association, Mossy Oak, Nissan, Camp Chef and more than 20 other top names in outdoor products. The POMA Business Conference is held in cooperation with Visit Knoxville, the Holiday Inn World’s Fair Park and the Knoxville Convention Center.

“Located right next door to the Great Smoky Mountains National Park and on the Tennessee River, downtown Knoxville is a great home base for outdoor activities of all types,” said Knoxville Convention Center General Manager Mary Bogert. “We are very excited to introduce these outdoor experts to our great city and welcome them to enjoy the wonderful natural attractions that East Tennessee has to offer.”

About the Knoxville Convention Center

The Knoxville Convention Center, managed by SMG, is located in downtown Knoxville adjacent to the Sunsphere. It boasts a 120,000-square-foot exhibit hall, a 27,000 square-foot divisible ballroom and up to 25 meeting rooms. For more information, visit http://www.knoxvilleconventioncenter.com.

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